Company Overview
About 2UNDR
2UNDR was born in Vancouver, Canada, with one obsession: building the most comfortable men's underwear on the planet. Engineered from the ground up by people tired of underwear that simply did not work, the brand developed the patented Joey Pouch®, a revolutionary support system that delivers all-day comfort with zero chafe and zero adjusting.
Today 2UNDR is worn by hundreds of thousands of men across North America and is one of the fastest-growing names in men's performance underwear in the world.
The Australian Story. How Down Undies Apparel Came To Be.
I moved to Australia from Canada in 2018. Over the years, I tried every underwear brand I could find here, and nothing came close to what I really wanted. I had discovered 2UNDR and become completely hooked. The problem was that shortly after I learned about it, I couldn't find it in Australia anymore. When I went back to Canada to visit, I would stock up and bring pairs home in my luggage like some kind of underwear smuggler.
Then one Sunday morning in October 2024, my wife and I were at brunch in Surry Hills, Sydney. I was going on about 2UNDR again, probably for the hundredth time, frustrated that I could not get it here. My wife looked at me and said something that stopped me in my tracks.
"Why don't you just become the distributor? You love this brand so much. And you're looking for something that could take you away from the corporate grind."
It was the only genuine lightbulb moment I have ever had in my life. One of those rare instances where everything just clicks.
Over the next six to seven months, I reached out to 2UNDR, had the conversations, signed the agreement, launched the company, and walked away from my corporate career for good.
Down Undies Apparel PTY Ltd is now the exclusive distributor of 2UNDR in Australia and New Zealand. We are based in Sydney, and every order, every customer, and every decision comes through me personally. This is not a faceless operation. It is a small Australian business built on a simple belief: 2UNDR is the best underwear in the world, and every bloke in Australia and New Zealand deserves to know about it.
I am not just the founder. I am the customer who could not find it and decided to fix that.
If you have a question, you are talking to me.
Geoff.
Founder, Down Undies Apparel PTY Ltd
Exclusive ANZ Distributor of 2UNDR
